HOW IT ALL STARTED
John, an engineer and sandwich enthusiast, spent 29 years as a loyal Armadillo Willy’s customer. When his favorite spot closed, he didn’t just miss the brisket-- he bought the business to keep the flavour alive.
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But John didn’t stop there. On a mission to bring something truly unique to Silicon Valley, he toured the country to taste the best New York–style deli classics, from Katz’s in New York to legendary spots in LA and beyond. His goal? To perfect recipes for pastrami, Reubens, and corned beef that could stand up to the bold Texas barbecue classics he already loved.
Today, Empire Armadillo blends slow-smoked Texas BBQ with stacked New York deli favorites, creating a one-of-a-kind menu you won’t find anywhere else in the Valley.
BBQ & DELI FOR SILICON VALLEY
Texas made the perfect brisket. New York perfected the pastrami. Empire Armadillo brings them both together.
MEET THE CREW
President & General Manager
Ousmane
With 20 years in New York hospitality, including a decade at the original Magnolia Bakery in NYC and years as GM of Armadillo Willy's, Ousmane knows how to deliver unforgettable guest experiences.
John
Owner & CEO
A Silicon Valley engineer turned “sandwich engineer,” John helped build some of the world’s most iconic tech, from the iPod and iPhone to Google Nest. Now, he’s channeling that same passion into Empire Armadillo.
"A Silicon Valley engineer’s go-to lunch spot closed. So he bought the place."
"San Jose's growing food scene gains another layer with this blend of traditions, inviting families and friends to gather over hearty meals."
From the Pit to Your Feed
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Join the Team
We're hiring! If you're passionate about food and hospitality, we'd love to hear from you.
